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Feb 12, 2026
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LONG
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"Try to get the NFL known more around the world. And it's always about the almighty dollar. So sure it's about, you know, selling merchandise, increasing revenues, increasing team valuations." The NFL is explicitly pivoting to international markets not just for viewership, but to drive asset appreciation (team valuations) and merchandise revenue. This creates a structural tailwind for sports assets and rights holders. LONG. International adoption of American football may be slower or less profitable than projected. |
CNBC
Joe Montana On Football, Finance And Team Bui...
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Feb 12, 2026
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LONG
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"We started investing in AI back in 2016... It's a tool available for you. Might as well use it... I just got an answer on what is all expected on a chief operating officer." Montana validates AI not as a speculative bubble, but as a functional utility for business operations. His firm's early entry (2016) and his current practical use of "the chat" (LLMs) suggest continued conviction in the utility phase of the technology. LONG. Overvaluation in the sector or regulatory crackdowns on AI models. |
CNBC
Joe Montana On Football, Finance And Team Bui...
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Feb 12, 2026
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WATCH
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"This is a corporate story you see all the time. Just look at Disney. See how many times Bob Iger was like, let me stick around for a little while longer." Montana contrasts the 49ers' ruthless but effective succession planning (moving on from him to Steve Young) with Disney's inability to transition leadership. He cites Disney as a negative example of governance where a CEO "sticking around" creates organizational stagnation. WATCH (Governance/Succession Risk). Iger may successfully restructure the company despite the succession delays. |
CNBC
Joe Montana On Football, Finance And Team Bui...
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